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"That, for me, is a business opportunity. And that's creating over $500 billion worth of waste," she said. "People wear fast fashion maximum up to three times before they throw it away. generation X, Y, and Z will not buy into bad fashion, evil fashion, dirty fashion."Īfter three decades in the industry, McCartney spoke of the lessons she had learned about the waste created by designers' endless drive for innovation. we are becoming irrelevant very quickly and. "I think we're in a moment though, where. Just as fashion tastes change over time, so are younger generations less willing to wear animal products, she said. "We need to let people know that, you know, hundreds of millions of animals are being killed every single year for fashion, for leather, for skins and animal glues," said McCartney. McCartney once caused a stir with a video she released denouncing the mistreatment of animals within the industry, and extracts of that video were being shown at the exhibit. "We're hoping, definitely that these are viable solutions and we just need to bring them to the world's attention." "I mean, that's the intention," said McCartney.
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The main challenge is getting more sustainable materials into clothes that will be worn by billions of people across the world. "We're hoping, definitely, that these are viable solutions and we just need to bring them to the world's attention," said McCartney.įashion is the second largest manufacturing sector on Earth, responsible for up to 8 percent of all carbon emissions, according to research by the World Resources Institute.
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They include mycelium, which can be extracted directly from fungus and used as an animal skin substitute for making bags and shoes.Īlso on display is NuCycl, a technology its makers say is capable of making natural and synthetic textiles infinitely recyclable. The Kelvingrove Museum and Art Gallery in Glasgow is holding an installation during COP26 showcasing the innovative, low-carbon materials used by McCartney over the years.Ĭelebrity visitors to the installation included Prince Charles and actor Leonardo DiCaprio, both of whom are outspoken on environmental issues. "And I'm here to really kind of showcase the future of fashion and show everyone that basically there is another way and we have some solutions."Īs the vegetarian daughter of Paul and Linda McCartney, she got a green head start in life, transferring her eco-friendly upbringing to fashion.ĭespite initial scepticism from peers, McCartney has never used leather products since entering the industry three decades ago. "Sadly we are one of the most harmful industries to the environment," she said.
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In an interview with AFP on the sidelines of the UN climate summit in Glasgow Wednesday, McCartney said that fashion houses must "swap out bad business with good business" for the sake of the planet. The fashion industry must prepare to eliminate waste and take radical stances such as ditching animal leather altogether, said British designer Stella McCartney.